We started with the question of what could capture the essence of rebel in such contrasting icons like Sidhhant and Zeenat. We directed the image-making in such a way that it creates feeling of edge and rebel on the intended viewership of the campaign. We went with a mood which was futuristic and had a tension to it.

How do we define the image-making of these icons which is fresh ---

We started with the question of what could capture the essence of rebel in such contrasting icons like Sidhhant and Zeenat. We directed the image-making in such a way that it creates feeling of edge and rebel on the intended viewership of the campaign. We went with a mood which was futuristic and had a tension to it.

How do we define the image-making of these icons which is fresh ---

We started with the question of what could capture the essence of rebel in such contrasting icons like Sidhhant and Zeenat. We directed the image-making in such a way that it creates feeling of edge and rebel on the intended viewership of the campaign. We went with a mood which was futuristic and had a tension to it.

How do we define the image-making of these icons which is fresh ---